Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section

Apple today debuted a new ad for the iPad Air 2 named "Change" which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.






Apple has also posted a new "Change" section on its website, spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches , cinematography app iStopMotion Plus , automotive app OBD Fusion , and AutoCAD 360 . The ad is also backed by the song "Who Needs You", which is performed by American rock band The Orwells.



The new "Change" ad campaign for the iPad Air 2 follows Apple's "Your Verse" campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad's use in mountaineering, sports, choreography, oceanography, travel, musical composition, and more.

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Posted in 2014 at 09:32PM, December 07

Here are 3 inexpensive Xbox One accessories you should check out right now

Buying a new console (or receiving one as a gift) was only half the battle. Now you have to kit it out with all the best accessories. Thankfully, we’ve already done the job for you. This week, we combed through the dozens of accessories for the PlayStation 4 and Xbox One in order to find the items you’ll need.

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Posted in 2014 at 08:15PM, December 07

iPhone 5s shipping times drop to just 1-3 days

Don't worry, procrastinators: You'll be able to make the iPhone 5s a last-minute holiday gift. MacRumors notes that shipping times for the iPhone 5s have fallen to just 1 to 3 days, which means that you'll be able to slip it under your Christmas tree as long as you order it on December 22nd. The improved shipping times come amid reports that Apple has shut down some of its iPhone 5c production and has shifted it over to iPhone 5s production in response to higher-than-expected demand. But while supplies of Apple's flagship smartphone seem to have caught up with demand, you still shouldn't expect to see the Retina iPad mini in stock until after the holiday season as Apple is still apparently having trouble producing enough of them.

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Posted in 2013 at 03:30AM, December 07