Apple today debuted a new ad for the iPad Air 2 named "Change" which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.
Apple has also posted a new "Change" section on its website, spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches , cinematography app iStopMotion Plus , automotive app OBD Fusion , and AutoCAD 360 . The ad is also backed by the song "Who Needs You", which is performed by American rock band The Orwells.
The new "Change" ad campaign for the iPad Air 2 follows Apple's "Your Verse" campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad's use in mountaineering, sports, choreography, oceanography, travel, musical composition, and more.
Apple has also posted a new "Change" section on its website, spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches , cinematography app iStopMotion Plus , automotive app OBD Fusion , and AutoCAD 360 . The ad is also backed by the song "Who Needs You", which is performed by American rock band The Orwells.
The new "Change" ad campaign for the iPad Air 2 follows Apple's "Your Verse" campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad's use in mountaineering, sports, choreography, oceanography, travel, musical composition, and more.
Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section