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Showing posts with label 2015 at 06:31PM. Show all posts
Showing posts with label 2015 at 06:31PM. Show all posts
As of yesterday afternoon, credit and debit cards have been charged and many Apple Watch pre-orders have begun shifting from "Processing Items" to "Preparing for Shipment" as Apple prepares to send out the first Apple Watch orders to customers who pre-ordered on Friday, April 10.

Shipment emails have yet to go out from Apple, but a few lucky customers have gotten a heads up on their orders through UPS' "My Choice" opt-in emails, which lets people sign up to get notifications whenever a package is sent to their address. These emails suggest the first Apple Watch orders will indeed be arriving on Friday, April 24.

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On reddit, one Apple Watch buyer got what appears to be an accidental UPS notice about a package being unable to be delivered, letting him know his Apple Watch is on its way from Rialto, CA. We've also heard from a MacRumors reader who got a similar notice, with an alert about an upcoming Apple Watch package from Apple set to be delivered on Tuesday, April 21.

When checking that tracking number, it states that a UPS shipping label has been created and that the order has been processed and is ready for UPS. Both customers confirm they have no other orders such as accessories currently pending with Apple.

These alerts appear to have been delivered prematurely, as we've seen only these two reports of such notices, and it's unlikely the readers who have a delivery alerts will receive their package before Friday, but they do give us our first hints that tracking numbers are starting to go out and may be showing up in shipment emails in the near future.

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While many people who pre-ordered early have had their credit or debit cards charged and have seen their order statuses change, there are some early pre-orderers who still have not had their orders shift to "Preparing for Shipment" as seen in this Google document. Space Gray Sport watches, Space Black stainless steel watches, and stainless steel watches with Milanese Loop, Classic Buckle, and Black Sport Band seem to make up the majority of those that have not yet seen a status change.

Apple Watch orders that have not yet changed should not cause alarm, as based on the early tracking info received, Apple is using Next Day Air shipments.

Customers who do have a "Preparing for Shipment" notification may be able to get an early look at where their watches are located by using UPS and FedEx's "Track By Reference" tools, using a phone number to locate an order.








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Apple has finally told us how much the super-high-end 18-karat gold Apple Watch Edition will cost: $10,000. This is on the high end of many predictions although not too shocking since it's within the realm of previous rumors. This is a lot more money than Apple is charging for its other Apple Watch models -- the stainless steel Apple Watch, for instance will sell between $550 and $1,110. You'll be able to preorder the Apple Watch starting on April 10th and it will start shipping on April 24th.


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tapsense_apple_watch_adAmidst the new and upcoming product launches at this year's Consumer Electronics Show, mobile marketing firm TapSense today unveiled its plans for a "programmatic ad platform" targeting Apple's upcoming wearable, the Apple Watch.



The platform is promised to provide a full suite of programming solutions, including an SDK for app developers and programmatic APIs for brands, to get them started on making advertisements for the new Apple Watch. Though the platform not yet released, TapSense hopes the service provides businesses with a proof-of-concept demonstration on how ads can be delivered to customers using the new technology.
“Wearables and Internet of Things (IoT) are the next frontiers in the mobile revolution. We are excited to announce industry’s first programmatic ad platform for Apple Watch developers and brands. ” said Ash Kumar, Co-Founder and CEO of TapSense. “While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms. Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.”

With no official comment by Apple on how ads will officially integrate with the new technology, third-party developers using the WatchKit SDK will be left to fill in the blank spaces.



As highlighted by Reuters, brands and ad firms are mainly looking at delivering ad content through interactive wallpapers found on the Watch dial. TapSense chief executive Ash Kumar is well aware of toeing the line between informative and annoying, however, noting that businesses could use the customizable face of the Apple Watch to notify customers of special deals, but only ever within an already-open app.
[M]oderation is key. Push notifications and banner ads on smartphones can be turn-offs. Some marketers advise avoiding showing ads to users who typically click out of them or delivering the same ad too many times to any one user.



"If it feels like your smartwatch is turning into a spam box, you will take it off," said Padden Guy Murphy, who heads business development and public policy at car-sharing service Getaround.

TapSense points to "hyper-local targeting" and Apple Pay integration as allowing for consumer-friendly versions of ads on the Apple Watch. The former suggests that because the Watch is far more accessible on a user's wrist than a phone is in a pocket and that it uses a tethered iPhone's GPS, this makes it a more ideal device to deliver location-based coupons and ads in more meaningful ways, such as an ad for a car service while a customer browses transit delays.



The latter perspective argues that most coupons and offers simply aren't redeemed due to hassle, and thinks that Apple's one-two punch of the Watch and Apple Pay could result in more ease of use in coupon-redeeming on the consumer side, and higher profits on the business side.



Still a few months out from release of the Apple Watch, TapSense's visions of a well-received ad platform, by consumers and businesses alike, is a ways off from fruition. As Jeff Malmad, North American mobile director at media agency Mindshare, pointed out to Reuters, the new platform will also need to cover some similar ground that smartphones have tread over the past few years, particularly in regards to allowing users to opt in to the ads they care about, and block the ones they don't.


















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