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Netflix’s not-so-secret plan to kill TV

Netflix TV Original Programming

Netflix is a freight train seemingly incapable of slowing down. Just last quarter, the online streaming service netted an additional 4.9 million subscribers. Looking ahead, Netflix has no plans to rest on its laurels and will continue to aggressively attack the entrenched TV model that seems to be gradually losing its hold on the masses.

At the heart of Netflix's plan to take on TV, aside from its affordable monthly rate, is original content. In a relatively short amount of time, Netflix was able to pivot from a company that primarily sent subscribers DVDs to a media powerhouse with an impressive stable of its own original programming. From House of Cards and Daredevil to Unbreakable Kimmy Schmidt and Arrested Development, the value proposition of Netflix's exclusive content is slowly but surely starting to rival HBO.

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