The idea of paying $10,000 for an Apple Watch Edition is ridiculous to most people... but don't tell that to Jony Ive. Via Fusion , last month's big New Yorker profile of Ive revealed that he was the force within the company who really pushed to have Apple release a luxury watch that would only appeal to the sort of people who show up to the Davos World Economic Forum every year.
Jony Ive insisted on making a $10,000 Apple Watch over objections from others at Apple