Apple might be losing its grip on this living room. That's not to say it ever had a stranglehold over our television sets, but when the Apple TV launched, there wasn't much else like it. Now every vendor on the planet is selling a set-top box or a dongle with the same functionality, often at a cheaper price point.
So will the $30 discount on the Apple TV announced this Monday be enough to keep Apple in the conversation?
Can a cheaper Apple TV hold off Google’s Chromecast?