A new iPhone 6 concept video presents a new branding vision for the upcoming iPhone line of handsets, a new design and hardware details that show us what Apple’s new iPhones could offer if the company actually wanted to keep up with competitors when it comes to smartphone specs. However, Apple has traditionally stayed away from competing with specs on paper, focusing instead on the overall experience its devices can offer. And of course, the strategy doesn't forgo performance — Apple's current flagship iPhone 5s slaughters rivals in performance tests.
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VIDEO: New iPhone 6 concepts may provide the most stunning vision yet