Following the recent launch of Apple's new iPhone 5s and iPhone 5c, the latter has been the focus of all of the company's TV advertisements. This was seemingly a good play, since early estimates from industry watchers suggest that Apple's iPhone 5s pretty much sells itself. The company is apparently now ready to put some of its massive marketing budget to work for the 5s, however, as it recently released its first television ad for the flagship phone. Dubbed "Metal Mastered," the ad simply shows liquid gold slowly being formed into the gold iPhone 5s housing. In fact, Apple's first iPhone 5s ad is pretty much the same commercial the company used to introduce the world to the iPhone 5c.
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Video: Apple's first iPhone 5s ad is a total ripoff... of Apple's first iPhone 5c ad