Apple's Oscar Ad Shot Entirely on an iPad

Apple debuted a new iPad ad to air during tonight's Oscar's. Apple highlights the new ad on their website which features students at Los Angeles County High School, using the iPad to write, produce, shoot, score, and edit films. It features a voiceover from Martin Scorsese and is called "Make a film with iPad".






Mashable reports that the ad itself was filmed entirely on an iPad Air 2. Apple created a special section in the App Store highlighting the various apps used by the students for their filmmaking.

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Posted in 2015 at 11:12PM, February 22

The MacBook Air is getting serious competition from an unexpected source

Dell seems to have gotten a lot more innovative ever since going private. Both Ars Technica and AnandTech have just published reviews of Dell's new XPS 13 ultrabook and they both came away very impressed.

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Posted in 2015 at 03:00PM, February 22

The only app you’ll ever need to beat parking tickets

One of the less enjoyable parts of living in a city comes when you go to your car and see a brightly colored parking ticket envelope slapped onto your windshield. Sure you can always contest your parking tickets but doing so means you'll have to waste a lot of time filling out paperwork or going into traffic court. This is one reason why a lot of parking tickets simply go unchallenged.

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Posted in 2014 at 03:30AM, February 22

Now we know how BlackBerry will make (some) money with BBM

Getting a popular messaging app is one thing — monetizing it is another. BlackBerry has already said that selling ads on BlackBerry Messenger will be at least one part of its strategy to make money from BBM and on Friday the company announced another part: stickers. Stickers are basically little cartoon characters that replace the traditional emoticons in your BBM chats and make them more colorful and expressive. Interested buyers will be able to find stickers in the BBM Shop, a new in-app mobile store that's currently in beta. In a lot of ways the stickers sound like in-app purchases that free-to-play mobile games have become fond of using as a way to generate extra cash, although hopefully BlackBerry is smart enough to avoid some of the mistakes that EA and other companies have made when implementing such a system.

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Posted in 2014 at 02:15AM, February 22

Fitbit recalls Force smart band following skin irritation complaints

Fitbit is recalling its Fitbit Force smart fitness wristband following skin irritation reports from various users, after initially offering replacement devices or refunds to those people affected by the unexpected skin rashes. The company will reimburse buyers, and plans to release a new Force model that will hopefully not cause similar side effects from sustained wear, TechCrunch reports.

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Posted in 2014 at 12:20AM, February 22