In case you haven't noticed, Apple has been doing pretty well lately. The pride of Cupertino has seen its share prices soar ever since it posted record-crushing earnings last quarter and on Tuesday its total market cap closed trading at above $700 billion for the first time ever. Oh, and for the record, no U.S. company has ever hit such a high market cap, which means Apple is now the most valuable American company in history.
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Apple to Open Massive $850M Solar Farm in Monterey, California [Mac Blog]
The solar farm, which puts out enough power for almost 60,000 California farms, will provide enough renewable energy for Apple's new campus, every other office it has in California, all 52 stores in the state, and its data center in Newark, California. The solar farm is an $850 million project, which Cook says Apple is doing "because it's right to do."
We know at Apple that climate change is real and our view is that the time for talk has passed and the time for action is now. We've shown that with what we do.
Though the solar farm good for the environment, Tim Cook also highlighted the fiscal impact of such a decision, explaining that there's a significant price difference between the fixed price of renewable energy and the price of brown energy. "We're thrilled to continue on the course of leaving the world better than we found it," said Cook.
Apple has already built a series of large solar farms in North Carolina , but at $850m, the Monterey County solar farm will be its most ambitious project yet.
Posted in 2015 at 09:21PM, February 10
Tim Cook: Our Objective With Apple Watch is to Change the Way People Live Their Lives [iOS Blog]
When asked by Goldman Sachs COO Gary Cohn what makes the Apple Watch different from other smart watches on the market, Cook recalled the MP3 industry.
If you think about the MP3 industry, we weren't the first company to make an MP3 player, there were lots of companies in this. They weren't used very much. They were fundamentally hard to use -- the user interface was bad and you almost needed a PhD to use them. They're not memorable. [...]
I see the smart watch category very much like that. There are several things that are called smart watches, but I'm not sure you could name any. There hasn't been one that changed the way people live their lives. At Apple, that's our objective. We want to change the way you live your life.
Cook went on to say that he believes the Apple Watch will do just that, impact people's lives in a meaningful way. He says that one of the major surprises will be the breadth of what the Apple Watch can do, and he expects that everyone will find something in the Apple Watch that they can't live without.
Cook highlighted the many design options for the Apple Watch, its "fantastic" look, and the innovative ways of communication that it will enable. Cook says that he "constantly" uses Siri on his Apple Watch, and that he uses it when working out to measure activity.
He also pointed out the feature that pings people when they've been sitting for too long, which he sees in use on a daily basis at Apple. During meetings, he says, towards the end of the hour, people will begin standing up as their Apple Watch alerts them to do so. "A lot of doctors believe sitting is the new cancer," he said. "Arguably, activity is good for all of us." Cook says that he is "super excited" about third-party apps that are being developed for the Apple Watch.
I think everyone's going to have their favorite thing, just like when the App Store came out. Remember the saying 'there's an app for that? There's an enormous number of things it will do.
Earlier this month, Tim Cook confirmed that the Apple Watch is still on track to launch in early 2015, with shipments that will begin in the month of April. Pricing will start at $349 for the lower-end version of the device.
Posted in 2015 at 09:08PM, February 10
Apple CEO Tim Cook Speaking Live at 2015 Goldman Sachs Technology Conference
Cook has spoken at the annual conference a number of times over the years, although he did not appear in 2014. While Cook has not made any major announcements at the venue in the past, he has at times offered an interesting perspective into Apple's business, so it generally worth paying attention to his comments.
Cook will almost certainly be asked about Apple's blockbuster iPhone sales and earnings in the last quarter, the company's strategy for managing cash and capital return to investors, company philosophy and more, and he is generally fairly open and thoughtful in sharing his ideas on many topics. The company's future product plans are not, however, something he has shown willing to discuss, maintaining a long tradition of secrecy for the company.
Posted in 2015 at 08:35PM, February 10
HILARIOUS! This 'haunted' 2007 MacBook is the best eBay auction we've seen in years
I'm no medium, but I'm pretty sure that ghosts have better things to do than haunt decade-old laptops. But it doesn't matter what I think -- according to eBay seller wfatzinger, his white, 2007 MacBook is haunted. In fact, it's so haunted that he felt the need to put "(VERY HAUNTED)" in parentheses next to the title.
Posted in 2015 at 08:40PM, February 10
Google just announced when Google I/O 2015 will kick off – here are the details
The moment you've been waiting for is almost here, Android developers. Google on Tuesday announced that Google I/O 2015 will kick off on May 28th this year and will run through to May 29th at Moscone Center West in San Francisco. Registration for the conference will start on March 17th at 9 a.m. PDT (12 p.m. EDT), so you have more than a month before you'll be able to sign up to attend the big event.
Posted in 2015 at 08:12PM, February 10
Here’s how to get 102GB of free cloud storage right away
There are plenty of cloud offers out there worth checking out, considering that all the major players are using enticing offers to convince buyers to choose their servers for storing precious files. Now, two of the big names out there are currently willing to offer you some free cloud space amounting to a total of 102GB of storage, assuming you're ready to act fast.
Posted in 2015 at 07:20PM, February 10
iMac Buyer's Guide: Is the 5K iMac Right For You? [Mac Blog]
The Retina iMac is the change in the iMac lineup we've all been waiting for, but it's not quite the computer for everyone -- yet. This buyer's guide, and the video below, take a look at what needs to be considered when deciding to buy the Retina iMac.
What is the iMac with 5K Retina display?
The Retina iMac looks like your typical iMac from the outside. The key difference is the screen; you'll notice that it shows amazing detail, and images look crisper and cleaner on the Retina iMac than on a standard iMac.
Apple calls a display "Retina" when a user, at a typical usage distance, can't discern the individual pixels on the screen. The Retina iMac achieves this with a 5120-by-2880 pixel resolution. A standard 27-inch iMac has a resolution of 2560-by-1440. That's a lot more pixels (four times, to be exact) on the Retina iMac.
If you're still trying to wrap your head around the enormity of the Retina iMac's resolution, Apple provides a sample 5K image that you can look at on your Mac. The Retina iMac can show this complete image on its display.
In order for the iMac to handle so many pixels, Apple had to create a new timing controller. It's currently found only in the Retina iMac -- the Mac Pro doesn't even have the graphics capability to handle 5K resolution (yet).
Who is the 5K iMac for?
The Retina iMac is $2499, out of the price range for many consumers. For most users, a 5K display is a luxury, not a necessity to be productive.
Content producers will benefit the most from a 5K display. There's enough screen resolution for video editors working with 4K content to show video at actual size and still have room for app menus in the editing app. Photographers who work with large files will also benefit from the display, and designers will have the space to create and modify projects.
That being said, if you have the money, there's nothing stopping you from buying a Retina iMac. Who wouldn't want a display capable of such gorgeous graphics? And with so many pixels, you can fit more windows on the screen, so you many not need a second display.
It's undoubtedly only a matter of time before Apple outfits the whole iMac line with Retina displays. Apple will eventually figure out how to reduce the costs to make such machines. Waiting to see if a more affordable Retina iMac is released isn't a bad idea, especially if your current machine still meets your performance needs.
Specifications
The Retina iMac is not just the high-end iMac with a better display. The specs between the standard configuration $1999 iMac and the $2499 5K iMac are different in three major areas (besides the display).
At the heart of the Retina iMac is a 3.5GHz quad-core Intel Core i5 with Turbo Boost up to 3.9GHz. That's slightly faster than the 3.4GHz quad-core Intel Core i5 with Turbo Boost up to 3.8GHz found in the $1999 iMac. For $250, you can customize the Retina iMac with a faster, 4GHz quad-core Intel Core i7 with Turbo Boost up to 4.4GHz.
Another major difference is the graphics card. The standard $1999 iMac has a 2GB Nvidia GeForce GTX 775M, while the Retina iMac has a 2GB AMD Radeon R9 M290X (and don't forget the special timing controller). You can upgrade the graphics card in the Retina iMac to a 4GB AMD Radeon R9 M295X for $250.
The final major difference is the storage device. The older 27-inch $1999 iMac comes with 1TB hard drive standard, while the Retina iMac has a faster 1TB Fusion Drive. Apple offers Fusion Drive and flash storage upgrades for an additional fee.
All iMacs include 8GB of memory. The 27-inch iMacs, including the Retina model, allow the user to upgrade the memory. Apple supplies the 8GB as a pair of 4GB RAM modules, so you can add a couple of modules if you'd like later on after your purchase.
All iMacs include the following:
- Four USB 3 ports
- Two Thunderbolt ports (not Thunderbolt 2)
- Ethernet port
- SDXC card slot
- Headphone jack
Mac Pro vs. 5K iMac
Apple's quad-core Mac Pro is $2,999 without a display. 5K displays aren't in wide distribution yet; the only ones you'll find are Apple's iMac and Dell's $2,500 UltraSharp 27 Ultra HD 5K Monitor, which you can't use with the current Mac Pro. More 5K displays are coming (and it's possible Apple will update the Mac Pro so it can drive a 5K display), but you can consider a 4K display, which range in price from $700 to $3,000. The Retina iMac doesn't support target display mode, so you can't get one, connect it to your Mac Pro, and use it as an external display.
A 5K display or a quality 4K display can cost as much or more than a standard configuration $2,499 Retina iMac, so it's tempting to get the Retina iMac instead of the low-end quad-core Mac Pro.
Outside of price, there are software instances where you're better off with a Retina iMac. If your daily usage involves productivity apps, Internet access, and even iLife apps, the Retina iMac is a better choice. It outperforms the quad-core Mac Pro (and even the six- and eight-core models) in single-core performance, according to GeekBench 3 benchmark results.
A Mac Pro is the better choice if you use pro apps like Final Cut Pro, Logic Pro, and Photoshop. These apps are designed to use multiple processing cores, and the Mac Pro excels in multi-core performance, according to GeekBench 3. The higher-end Retina iMac with a 4.0GHz processor does outperform the 4-core Mac Pro, however.
Many pro apps still need to be optimized for the Retina iMac, so keep that in mind. Retina iMac owners have found that UI elements may have some performance issues. For example, in his review of the Retina iMac, Jason Snell found that Logic Pro X had issues when scrolling through a timeline, but this has since been fixed in an update.
Should you buy a 5K iMac?
The Retina iMac offers top-notch performance with the best display Apple has ever made. If you own an iMac that's more that four years old and you've been holding out for a game-changing upgrade, the Retina iMac fits the bill.
If you've bought an iMac within the past three years, you're probably happy with the performance of your current machine. The Retina display is more of a luxury, unless you often use pro app -- then you'll be able to take advantage of the high resolution.
The Retina iMac is really targeted at pro users who are working in different forms of media and use apps that take advantage of multiple processing cores. Editors of high-resolution video will benefit from the Retina display, and even if you're working in audio or lower-resolution video for the web, you may not need to rely on a second display as much as you do now -- the Retina display gives you plenty of space to do your work.
Posted in 2015 at 06:36PM, February 10
Apple is America’s first $700 billion company