Apple Continues App-Focused TV Ad Campaign With 'Dreams' Spot

Apple launched a new television ad in its "You're More Powerful Than You Think" campaign, this time called "Dreams". The song in the ad is "When I Grow Up" by Jennifer O'Connor.



It is the fourth ad in the series, with previous spots "Powerful", "Strength", and "Parenthood" focusing on the sheer variety of apps on the iPhone, workout apps, and apps for parents.






Like the other ads, "Dreams" shows the iPhone used in various situations in everyday life, extended with apps from the App Store. Apps and accessories featured in the spot include:



- Vaavud Wind Meter , an anemometer that plugs into the iPhone's headphone jack

- Response Deck , an app for fire and EMS first responders

- iTranslate Voice , a near-real time language translation app

- Veterinary AliveECG , a portable heart monitor for pets

- ForeFlight Mobile, a civil aviation mapping and weather app for pilots

- SAM-1, an appcessory for measuring water pH and other data



"Dreams" debuts just over a month after the previous spot, "Parenthood", was released at the end of June.

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Posted in 2014 at 03:55PM, August 02

Beats Pill Mascots and Siri Join Forces in New 'Apple and Beats' Video [Mac Blog]

Beats Electronics today posted a new video to its Twitter account, celebrating Apple's acquisition of the company alongside Beats Music. The short video (via 9to5Mac ) features Beats Pill mascots Tina and Mikey excited about the acquisition, with Siri informing the two that Dr. Dre would be having a party to celebrate.






When the two ask Siri for directions to the party, Siri informs them that the party is by invitation only. When pressed further, Siri responds "Sorry, I didn't get that", poking fun at virtual assistant's typical response when it doesn't work properly.



Earlier today Apple updated its website with a new page celebrating the Beats acquisition, titled "Welcome to the family".

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Posted in 2014 at 02:40AM, August 02

Office for iPad just got some of the great features you’ve been asking for

Microsoft’s Office for iPad has been a hit from the moment it was finally launched in the App Store, with Word, Excel and PowerPoint quickly becoming top apps, and it looks like the Windows maker is not done with further improving this particular touch-first Office version. Microsoft has updated its Office for iPad apps, Ars Technica reports, with several interesting additions, including support for exporting files as PDFs, cropping pictures in line, and using third-party fonts in documents.

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Posted in 2014 at 01:05AM, August 02