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Showing posts with label 2015 at 08:28PM. Show all posts
Showing posts with label 2015 at 08:28PM. Show all posts

Apple Acquired Keyboard Startup 'Dryft' in 2014

Over the last few weeks, several previously unknown Apple acquisitions have surfaced. In March, Bloomberg shared news of the company's purchase of data analytics firm Acunu, and earlier this week, TechCrunch reported that Apple had acquired search technology startup Ottocat in 2013.



TechCrunch has now shared news of another acquisition that happened in 2014 -- the purchase of Dryft, a startup that specialized in creating keyboard apps. Dryft chief technology officer Randy Marsden, who also co-founded Swype, is listed as an "iOS Keyboard Manager" that joined Apple in September of 2014, suggesting the acquisition may have occurred around that date.



Dryft's technology was a keyboard that appeared only on the screen when a user placed a finger on the display, and as described by TechCrunch, it's "essentially a keyboard for tablets that tracks your fingers' movements," meaning it appears wherever your fingers are placed on the screen.



dryft

It is not clear if Apple plans to incorporate this specific technology into iOS or if it made the purchase of Dryft to acquire the company's employees to work on other keyboard features. As of iOS 8, Apple's operating system supports keyboards created by third-party developers, but the company has continued work on its own keyboard. iOS 8 brought keyboard improvements like QuickType, which offers word predictions to speed up typing.



Apple confirmed the acquisition to TechCrunch with its standard purchase statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."


















Don’t listen to the Apple Watch haters

Why Apple Watch Will Succeed

Like clockwork, the release of any new Apple product elicits almost reflexive groans from analysts and pundits who are quick to predict failure for whatever Apple's latest venture happens to be. And so it goes with the Apple Watch, a device that no one outside of the tech press has even used, much less seen in person.


While tempering Apple Watch sales expectations is certainly fair game, some of the wildly pessimistic takes on the Apple Watch we've seen have been downright preposterous.


Continue reading...





Apple has not provided details on when the Apple Watch might begin shipping to customers beyond the broad "April" launch date shared by CEO Tim Cook, but new information provided to MacRumors suggests the Apple Watch could see a release more towards the beginning of April rather than the end of the month.



According to a reliable source that spoke with MacRumors, Apple is planning to begin moving Apple Watches to centralized distribution points in the U.S. during the first few days of the month, with an Apple Watch release possibly coming during the first full week of April, between April 6 and April 10.



applewatchemojis

A launch date around this time would see the Apple Watch shipping approximately one month after the company's planned March 9 media event, where it is expected to unveil new details about the Apple Watch. There are many details about the device that the company has kept under wraps, including its prospective battery life and full pricing details on the middle tier Apple Watch and higher-end Apple Watch Edition.



Apple will likely share a specific Apple Watch release date during the March 9 event, and we're also likely to find out whether the company will be accepting pre-orders. With an early April launch timeline, Apple could begin accepting pre-orders during the last week of March.



Apple will be live streaming its March 9 media event, and MacRumors will also be providing live coverage of the information the company unveils about the Apple Watch.


















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