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Showing posts with label 2015 at 03:26PM. Show all posts
Showing posts with label 2015 at 03:26PM. Show all posts
apple_event_spring_forwardSix months after the Apple Watch's unveiling, Apple's "Spring Forward" media event in San Francisco today will give us final details on the device ahead of its launch next month. We could see a few other announcements as well, but given the tagline and timing of the event, the Apple Watch will undoubtedly be the focus of today's proceedings.



The event is being held at the Yerba Buena Center for the Arts in San Francisco and begins at 10:00 AM Pacific Time / 1:00 PM Eastern Time. Apple will be providing a live video stream on its website for Mac and iOS users and via Apple TV.



Live Video Stream of Apple's March 2015 "Spring Forward" Media Event



In addition, we will be updating this article with summary coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Highlights and separate news stories regarding the event announcements will go out through our @MacRumors account.








Apple's online stores around the world are currently down in advance of the event.


















Earlier in the month, Apple's London-based iTunes team posted a job listing describing an "Editorial Producer" who would have past experience reporting on pop culture, with specific background in music journalism (via Music Ally ). While far from definitive, the job post could be hinting at some editorial-related expansions coming to the revamped Beats/iTunes merger set to launch later in the year.



Set to be split between editorial and producing duties, the full-time job would require the applicant to write, edit, and oversee a group of various freelance writers covering content from music to books and movies. A good portion of the job will be devoted to "special projects and promotions" as well, with a focus on collaboration between other departments to make sure all of the content is successfully produced on time.



iTunes
Key Qualifications



-Excellent communication, cross-departmental collaboration, and planning skills with a strict attention to detail.

-Seasoned writer with broad pop culture background.

-Deep contacts in the freelance world with writers who can cover the spectrum of pop culture (music, movies, books, etc.).

-Experience managing and motivating a stable of freelance writers.

-Experience working cross-functionally across content, business, and production teams.

-Project management experience.

Apple has been hinting at big changes coming to iTunes, with the company acquiring media analytic service Semetric, and BBC Radio host DJ Zane Lowe joining the company ahead of the big Beats Music revamp. As Music Ally points out, the new job posting could be pointing to an even bigger expansion for the service in terms of an original journalistic effort.



As it stands, Apple's iTunes, iBooks, and App Store point users in the direction of various top-selling or most popular music, books, movies, and apps with occasionally short "iTunes Editors' Notes" detailing new and favorite releases amongst the services. Despite the fact the new post seems to be pointing to an attempt by the company to add original content and opinions to their download service, as with any job listing, it's far from a confirmation that this will be a direction the company takes in the future.



Though the exact timeline for the launch of the new Apple-backed Beats Music service has remained blurry, news concerning the service has remained steadily consistent since its announcement. Most recently it was reported that the Beats Music revamp would see a fairly deep integration into OS X and iOS, with users possibly even being able to merge their Apple ID with a Beats account for a more seamless experience.


















Apple has updated the Apple TV today with a new channel for Sports Illustrated's 120 SPORTS network. 120 SPORTS was launched last year as a streaming platform for major sports networks, including the MLB, NHL, NBA, Nascar and leading college leagues. As of today, the channel provides sports fans with a collection of recent in-game highlights and replays from its partner leagues.



120 Sports Apple TV

MacRumors can confirm that 120 SPORTS was added to the third-generation Apple TV, although it has yet to appear on the second-generation set-top box.



120_sports_apple_tv

The new channel arrives just a few weeks after the Apple TV was refreshed with Tennis Channel Everywhere, providing access to live court streaming and other on-demand coverage.


















CloudOn has announced it has been acquired by popular document storage and syncing service Dropbox, with the two companies joining forces to advance document editing, storage, and more through the cloud. As part of the deal, CloudOn's existing services will shut down on March 15.



dropbox-logo1
Today, we’re taking the next step toward our vision of reimagining docs – by joining the Dropbox team. Our companies share similar values, are committed to helping people work better, and together we can make an even greater impact.

As pointed out by The Wall Street Journal , Dropbox has been purchasing dozens of small startups to bolster its overseas presence, and CloudOn gives Dropbox a presence in Israel. According to Dropbox's head of product, business and mobile, Ilya Fushman, the CloudOn partnership is the largest number of employees added into the company through an acquisition.



CloudOn rose to prominence three years ago when it launched an iPad app that used the mobile device as an interface for a full cloud-based app located on their servers, allowing users to run an instance of Microsoft Office on their iPads. CloudOn's services have evolved over time, but the company has continued to focus on Office document editing and creation, making a partnership with Dropbox a natural fit.


















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