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Showing posts with label 2014 at 07:57AM. Show all posts
Showing posts with label 2014 at 07:57AM. Show all posts
Apple partner and sapphire glass manufacturer GT Advanced is estimated to produce anywhere from 1.35 to 2.25 million sapphire covers for the 5.5-inch iPhone 6 by the end of 2014, according to a report from Digitimes Research.



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GTAT started sapphire production in August 2014 and expects revenue contributions from sapphire to begin in the fourth quarter, and Apple's fourth down payment is due in October 2014, these conditions signal that GTAT's sapphire production will not reach a large scale by the end of 2014, Digitimes Research indicated. However, GTAT is likely to ship sapphire at a large volume beginning the first quarter of 2015.

A yield of only 1.35 to 2.25 million sapphire glass covers for the 5.5-inch iPhone 6 would likely mean that Apple would delay the launch of the larger device until next year or release it in extremely limited quantities.



Such a small yield would also contrast earlier reports about the iPhone 6's record-setting initial production run, as Apple was said to be preparing between 70 and 80 million 4.7-inch and 5.5-inch iPhone 6 units for this year. Reports of Apple's production issues with the 5.5-inch iPhone 6's display and metal casing may also suggested that the larger device will launch in 2015.



Analyst estimates of the use of sapphire in the iPhone 6 have varied widely, with some claiming that the material will only be limited to high-end versions of the iPhone 6, while others have stated that Apple will have more than enough supply for all models.



Previously, Digitimes Research claimed that GT Advanced would only be supplying 9% to 16% of iPhone 6 sapphire displays, or roughly 6.3 to 11.6 million cover units. Those numbers were discredited by analyst Matt Margolis, who discredited the repot due to a lack of any specific revenue disclosures from GT and unrealistically high estimated cost per display.



Apple is expected to unveil the iPhone 6 on September 9. It is most certain that the company will reveal the 4.7-inch version at its event, however it is unknown if the 5.5-inch version will also be revealed. Both models will likely feature a thinner profile, a faster A8 chip, an improved camera, and more.


















As indicated yesterday, Apple today launched its annual Back to School promotion offering qualified educational purchasers an Apple Store gift card of up to $100 with the purchase of a new Mac or a $50 gift card with the purchase of a iPad or iPhone. This year marks the first time that Apple is giving out store gifts cards with purchases, as the company has usually offered iTunes Store/App Store/iBookstore gift cards in years past.



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Get a $100 Apple Store Gift Card when you buy a Mac for college. Or a $50 gift card when you buy an iPad or iPhone.* You’ll also save on a Mac or iPad with education pricing.

Eligible devices include all Macs except the Mac mini, all iPads (fourth-generation, iPad Air, iPad mini with Retina Display, iPad mini), and all iPhones (5s, 5c, and 4s). The full eligibility requirements for the program can be found in Apple's terms and conditions (PDF).



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New Apple Store graphics (Image Credit: IFOAppleStore)



Apple has also updated its in-store graphics at its various locations, with IFOAppleStore noting that the photography style of the newer images used are richer and darker than the previous ones. The new graphics are also said to be based on the recent "Your Verse" iPad ads which featured music composer Esa-Pekka Salonen and travel blogger Chérie King.



Apple's Back to School promotion runs from today through September 6 and is available in the following countries: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.


















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