Getting an iOS app onto one of the App Store's top lists often yields developers hundreds of thousands of dollars over the course of a few months. If you're especially lucky, that figure can easily creep into the million dollar range.
Consequently, developers have been known to pull all sorts of crazy stunts to direct more attention to their apps, from shady SEO tactics to unbearably aggressive marketing campaigns. But one iOS developer out of Australia recently took things to an abhorrent level when she pretended she had cancer in order to generate more publicity, and in turn money, for her iPhone app.
Meet the iOS developer who lied about having brain cancer to sell more apps