OK, so I have a confession: I really like the idea behind Tidal. I think many artists are being perfectly reasonable when they say that streaming services such as Spotify are giving them a raw deal and that they would love to have a streaming service that pays them more for their work. Unfortunately, as we all know by now, Jay-Z's Tidal service went about marketing itself in the worst way imaginable by having Kanye, Madonna, Nicki Minaj and other extremely rich artists come on stage and talk about how much other streaming services have been doing them wrong.
How Apple and Beats Music could succeed where Tidal has so far failed