From the expansion of its one-hour delivery service to new cities to the testing of product deliveries directly to customer car trunks and the expansion of its ecosystem of apps and streaming content, the first quarter found Amazon on a typically productive footing.
The scope of that activity – which included things like the company’s studio arm greenlighting new seasons of original shows like “Mozart in the Jungle” and launching new features around some of the company’s hardware offerings – also sheds light on how the e-commerce behemoth plans to spend the rest of 2015. Based on its at times dizzying operational pace during the just-ended three-month period for which Amazon reported earnings Thursday, which included revealing for the first time the size of its $5 billion cloud business, 2015 looks to be another year of big bets, occasional misfires and breakneck expansion for the company.
Amazon's roadmap for 2015: 1. Move fast 2. Launch as much as possible 3. Profit?