New evidence from the second U.S. Apple vs Samsung patent lawsuit has revealed that Samsung was somewhat afraid of starting a clear, full-fledged anti-iPhone marketing campaign in 2011 – a move which actually proved to be detrimental to Samsung’s success in the mobile business. However, the death of Steve Jobs provided Samsung the “best opportunity to attack iPhone,” according to a highly confidential email exchange between Samsung execs presented as evidence in the trial and obtained by AppleInsider .
Steve Jobs’ death ignited Samsung’s anti-iPhone marketing fire