Samsung may be interested in collecting user data from its devices as well, part of a "Context" service that will allow third-party services to offer targeted features to a mobile user based on what that person likes, The Information reports. Unlike Google and Facebook, which collect plenty of user data to deliver better ads to their customers, Samsung may use the Context features on mobile devices to improve app experiences.
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Samsung seeks ways to collect more user data on Galaxy phones (don't worry, it's not for ads!)