The latest Brandirectory survey on global brands is out and it's got some grim news for Microsoft: The value of the handset brand it bought has continued plunging. Back in 2008, Nokia was one of the top 10 brands in the world. In 2014, Nokia no longer even makes the top 500 list of leading brands. In 2013, Nokia was No. 388 with estimated brand value of $3.2 billion. Over the past year, Apple's brand value has soared by $17 billion, hitting $104 billion in 2014. Interestingly, Samsung's brand value increased even more, climbing by $20 billion to hit $78 billion.
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Elop’s last gift: Nokia’s brand value is swirling down the drain