Smartphone market saturation is fast approaching, but a winner may step forward once the dust settles after all. According to IDC, despite 39.2% growth in 2013 (the year of 1 billion smartphone shipments) every major OS will begin to gradually shed its market share over the next four years -- every OS except for Windows Phone. As the developed markets hit saturation, OEMs with a plan to reach maturing markets will have the most room for growth. Microsoft has already positioned Windows Phone as the OS for the rest of the world, a move that could pay dividends as the decade comes to a close.
As smartphone growth slows, Windows Phone could come out on top