Despite ruling two giant empires when it comes to personal data they can collect and analyze, Apple and Amazon are not willing to share that data with advertisers that are interested in pitching their products to the millions of customers who own iOS devices, or who purchase goods from Amazon. Both companies have their own ad platforms, however. “One person familiar with the situation exec said Apple’s refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head,” Ad Age writes.
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Apple in advertising: ‘The best-looking girl at the party, forced to wear a bag over her head’