Sometimes, consumer electronics combust. We have seen it happen to various phone and tablet models from Samsung, Apple and other vendors. Hundreds of millions of these devices are churned out each year so there are bound to be a few hiccups here and there. When the inevitable does happen, the right thing to do is investigate the matter and rectify the situation professionally. The wrong thing to do, as Samsung is in the process of learning, is to tell the owner of the defective device that you'll only replace it if he shuts up about it.
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Video: Galaxy S4 catches fire and Samsung tells customer they'll swap it out... but only if he shuts up about it