Azteca — one of Mexico’s leading broadcasters — produces some of that country’s most popular soap operas, known as telenovelas. To help satisfy growing worldwide demand, Azteca recently rolled out a fast-paced, all-digital video workflow based on Apple’s Final Cut Pro X. Because of the large number of shows produced, editors ingest huge amounts of footage and must make fast turnarounds — and Final Cut Pro X makes the workflow quicker and more efficient. Encouraged by the rollout, Azteca is looking to take Final Cut Pro X beyond telenovela production and into other divisions. “We’re a really big corporation,” says Azteca’s Rubén Centineo. “So we’re looking to establish an all-digital workflow that other groups can use as well. And the products that Apple is offering today are the products we need to get there.”
TV Broadcaster Speeds Up Telenovela Production With Final Cut Pro X