Why is Apple so insistent on squeezing every last dime it can out of Samsung over patent infringement? Well, apart from the obvious greed factor it seems the iPhone is also a major point of pride within the company that it doesn't want to see diminished by copycats. Apple marketing chief Phil Schiller told the jury in the newest Apple-Samsung patent trial this week that the iPhone was a hugely risky bet when it was first being developed and amounted to a "bet-the-company" product.
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Why Apple wants to squeeze every last dime from Samsung