We are now witnessing the first signs of just how important messaging apps could become in North America for promoting games — and this has huge implications for BlackBerry's battle for survival. Texting apps like LINE and Kakao are making hundreds of millions of dollars in Asia by acting as promotional tools for mobile games. 19 out of 20 top-grossing apps in South Korea are now distributed via KakaoTalk's messaging platform. Last month, a mid-sized messaging app called Kik demonstrated how it is beginning to flex its muscles in America.
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The remarkable marketing power of messaging apps