Apple surprised anxious fans around the world earlier this week when it quietly launched its new second-generation iPad mini tablet in the middle of the night with no warning. Those who had been eagerly awaiting the new high-definition mini slate scrambled to place their orders as soon as they woke up and read the news — and therein lies Apple's logic in debuting the new Retina iPad mini so quietly. According to Internet Marketer Ed Dale, this was a carefully calculated move on Apple's part, and a smart one as well.
Continue reading...
Here’s why Apple’s Retina iPad mini launch was so surprisingly quiet