September marked the first Apple event in which two iPhone models were announced concurrently. Considering the endless stream of rumors, it failed to shock anyone, but it might be the first step to a more frequent release schedule for Apple devices. AppleInsider reports that after meeting with Apple CEO Tim Cook, Morgan Stanley analyst Katy Huberty believes that Apple will use the introduction of multiple iPhones to start staggering announcements throughout the year rather than piling them all up during the holiday season.
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Apple seen holding two iPhone, iPad launches per year starting in 2014