Although Google turned in a very strong earnings performance last quarter, one of the few troublesome spots was the continued decline in the company's cost-per-click rate that it charges to advertisers. One of the reasons for this decline has undoubtably been that Google has had more difficulty generating ad revenues for its mobile websites and applications, which are quickly replacing its desktop websites as the most popular way to access its services.
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When it comes to generating ad dollars, YouTube may be past its prime