To say that things have gone poorly for HTC in 2013 so far would be an understatement: The company released one of the year's best smartphones but has nonetheless gotten clobbered by Apple and Samsung, which both continued to dominate the high-end smartphone market. Meanwhile, low-cost Chinese Android vendors kept pumping out devices that had respectable specifications at rock-bottom prices. Since HTC lacks the advertising clout of Apple and Samsung, many observers assumed that it would make a strategic shift to release more low-cost devices that would appeal to consumers in emerging markets.
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Despite dismal results, HTC sticking with high-end smartphone strategy