Apple hasn't yet begun to push the new iBeacon service it touched upon earlier this year, but that will soon change. According to market research firm ABI Research, Apple is poised to attack a new market opportunity that will grow to be worth more than $4 billion annually in 2018. Solutions like iBeacon indeed have a potential dark side for consumers, but they also could translate into a big new revenue stream for the businesses involved — especially for companies that establish leadership roles from the start.
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Apple poised to attack new $4 billion market opportunity