The impending Apple Watch launch will be fascinating to watch for a number of reasons. Because the Apple Watch bridges the gap between technology and fashion, it remains to be seen if the allure and utility of the device can convince millions of consumers to wear what effectively amounts to a piece of jewelry.
With respect to selling the Apple Watch in-store, Apple retail employees will play a more pivotal role in the sales process than ever before. With a confusing matrix of bands, materials, and pricepoints to choose from, consumers will look to store employees for information and, as it turns out, fashion advice.
Would you take Apple Watch fashion advice from Apple Store employees?