Unlike the iPhone's impact on the phone market, the Apple TV set-top box really hasn't made much of an impact on the American TV market. A lot of this has had to do with the fact that it's just not that great of an offering, especially considering what Apple was until recently charging for it before it cut its price. However, now that Apple has finally stopped trying to work with big cable companies and is striking deals directly with content providers, it has the chance to make Apple TV really compelling for the first time in its history.
This time is different: Why Apple TV is finally poised to make a major impact on TV