We don't care if this is just an April Fools-related publicity stunt -- it's still incredible. Burger King Japan announced on Friday (PDF) that on April 1st it will start selling Whopper-scented perfume to customers. The fast food chain tells The Wall Street Journal that despite coinciding with April Fool's Day, this initiative is no joke -- there really is going to be Whopper-scented perfume and you really will be able to buy it from Burger King franchises in Japan.
Burger King Japan unveils Whopper-scented perfume