Comcast has been taking a brutal hit in the public relations department for months because complaints about its nightmarish customer service have regularly been going viral and have routinely hit the front page of Reddit. Comcast knows that in order to improve its reputation, it needs to do a better job of actually fixing problems when they first pop up instead of driving customers to vent about their frustrations in high-profile social media platforms. To this end, the company announced Monday that it's going to be tripling the number of people who work at its social care team.
Comcast’s new initiative: Fix customer problems before they go viral on Reddit